To make me help make my decisions regarding my music video I have chosen 8 boys and 2 girls to have as a focus group. They are between the ages of 13-18 as this is the age that my music video is going to be aimed at. I have chosen more boys as the music video is mainly aimed at boys, as this is the type of genre they are normanly into. When creating ideas or i need advice for my presentation i shall be going to my focus group for advice. The age range will be good because they will all have different ideas which will give me a good range.
My focus group commented on the fact that in my animatic the pictures link to the story of the song such as "im looking for a reason why" and the singer is looking at the sky on the beach. They liked the song choice because it is catchy and they think that the locations chosen for the song are ideal. They suggested that the vocalist has feeling in his face when he is singing the lyrics and that he should definately dress for the occassion. The editing must match up to the lyrics in the song as the narrative is quite strong throughout.
I shall be taking note of all their suggestions and making sure i make these changes when producing my video for Sam Sparro, Black and Gold.
Tuesday, 30 September 2008
Questionnaire
Questionnaire
1) How old are you? ________
2) What gender are you? Female / Male
3) What type of music do you enjoy to listen to?
- Pop
- Hip-Hop
- Rock
- Drum n Bass
- Indie
- Alternative
- Other? ________________
4) Do you enjoy watching music videos? Yes/No
6) What channels do you normally watch music videos on?
· MTV
· Kiss
· MTV bass
· The hits
· The box
· Kerrang
· Magic
· Other ___________
7) Do you enjoy seeing artists in their music videos? Yes/No
8) Do you like to see narrative in the music videos? Yes/No
9) Where do you watch music videos?
· TV
· YouTube
· MySpace
· Other ______________
10) Do you enjoy seeing live performances? Yes / No
11) Does the music video change your opinion of song? Yes/No
Tuesday, 16 September 2008
Monday, 15 September 2008
Sven. E. Carlssons
- From doing research into music videos I decided to investigate Sven E. Carlssons.
He thinks that music videos today are a form of art with its own traditions.
The videos fall into three rough groups--
- perfomance clips,
- conceptual clips,
- art clips.
When a music video mostly shows an artist singing or dancing it is a perfomance clip. If a music video contains no perceptible visual narrative and contains no lip-synchronized singing then it is a pure art clip. While music videos use popular music the artistic videos use more experimental music. When the clip shows something else during the video, it is a conceptual clip.
He says:
- "music videos communicate through TV screen and TV speakers"
- "music videos are a form of low brow popular culture"
- "the reception of music videos depends on the beholder".
Carlsson says music videos are a form of audio-visual communication in which the meaning is created via carriers of information such as; the music, the lyrics and the moving images. He says that music videos are composed by adding images to music, and that lyrics and images interact to creating meaning. He also believes that the audience is the decider in how a music video is perceived. Sometimes the musical elements shape the moving pictures. Moments like footsteps are often synchronized with the beat, so that people in the music video seem to walk in sync to the music.
My music video is going to be mainly a performance clip, with the main character doing alot of dancing and singing. This suits the genre of the song and people of this genre enjoy seeing things like this in the music videos. If it was just an art clip then people would be likely to stop watching it as they would get bored and not interested.
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